Top Summer Promotional Products for Outdoor Events
Get ready to elevate your outdoor events with these must-have summer essentials! Whether you’re hosting a community event, a festival, or simply looking to promote your brand in a lively setting, branded merchandise offers a powerful way to increase sales for businesses or boost fundraising for charities. According to TSE Entertainment, on average, 19% of fans buy merchandise, with an average spend of $57.
Choosing the right promotional products can make all the difference, from giveaways to keep attendees cool, like sunglasses and bandanas, to comfort items like camping chairs and picnic blankets. Your summer products should be useful to your audience and have a positive impact on their experience. In this blog, we’ll explore the best summer merchandise and the key factors to consider when choosing your products.
Key Considerations For Choosing Branded Products
Target audience – Understanding your audience’s needs and preferences is crucial when choosing your products. If your customer finds value in your product, they’ll hold on to it and use it repeatedly. For any outdoors enthusiasts, camping products like sleeping bags, flashlights and multifunctional tools are perfect.
Event type and location – Ensure your products are appreciated and effectively promote your brand by tailoring them to fit the event’s atmosphere. Festival and concert settings will require items suitable for varying weather conditions, such as sun hats and ponchos.
Budget constraints – Setting a clear budget for your giveaways will ensure you make the most of your investment. Make sure to be aware of the unit costs along with other expenses, such as printing and delivery. We always recommend prioritizing quality over quantity, as more durable and attractive items can lead to better brand recognition and lasting impressions.
Materials – The material of your items will have an important role in how your customers will keep them. For outdoor items, you should opt for weather-resistant and durable materials to ensure they’re able to withstand all elements. Fabrics such as polyester or nylon, which are lightweight and quick-drying, are excellent for bags and blankets. Similarly, you could consider using stainless steel or BPA-free plastics for drinkware to ensure safety and sustainability.
Brand alignment – Your giveaways should align with your brand’s values, mission, and overall image. If you’re a sports brand, you should consider items suitable for various activities, such as duffel bags, t-shirts and sports bottles. This will help to foster a strong connection with your audience and encourage brand loyalty.
Top Summer Custom Products
Parasols
Beach umbrellas not only offer protection from the sun but also create a visible space for your brand at various outdoor venues. The large panels of printed parasols provide ample space to display your brand logo or message. This creates a visually appealing advertisement that can be seen from a distance and attracts potential customers. Parasols can be used for multiple events and purposes, making them a practical investment. You can take them home and use them again for future events.
Sunglasses
Perfect for sunny days, branded sunglasses can be a fun and functional giveaway that keeps your brand visible. They offer low unit costs, making it easier to order large quantities for events. With various styles available for both adults and children, promotional sunglasses can cater to multiple target audiences. They’re often shared at events, so your brand logo will be seen by a large number of people, extending your reach beyond the recipient.
Sunglasses With Gradient Lenses
Beach Towels
Large, colorful beach towels are a popular choice for summer events and offer high visibility for your branding. The recipient will appreciate receiving them to relax on the beach or dry off by the pool. Enjoy the option to customize your beach towels in any colors, patterns or imagery, allowing you to create something totally unique to represent your brand.
Picnic Blankets
Portable picnic or outdoor blankets can be used for concerts, picnics, or beach outings. They provide a comfortable space for attendees to sit, relax, and enjoy their surroundings. Choose from a variety of materials and designs, including fleece for comfort or waterproof options for beach outings. Picnic blankets offer excellent durability, enabling them to withstand various environmental conditions and providing longer-lasting brand exposure.
Can Koozies
When you’re out in the sun, it can be challenging to keep your drinks at the perfect temperature. A custom koozie is designed to insulate beverages, keeping them cold. They are often cost-effective to produce in bulk, making them a budget-friendly option for promotional giveaways without compromising on quality. With your logo printed on each side every time they reach for a drink, they’ll be reminded of your brand.
Cooler Bags
An essential item for camping, beach days, or picnics, cooler bags offer excellent insulation, keeping your food and drinks chilled for hours. Choose from a variety of sizes and styles, with compact bags for day trips and larger models for family gatherings. This versatility allows you to choose an option that best aligns with your audience’s needs and the event’s nature. Many cooler bags even include features such as side pockets for drinks and adjustable carrying straps for added comfort. These added features will add to the appeal of your promotional cooler bags and encourage recipients to keep them long after the event.
Multifunctional Bandanas
Keep event attendees cool and protected from the sun with a customizable bandana. Our bandanas are lightweight, breathable, and made from a durable, flexible material that fits all. Wear them as a face scarf, wristband, headwrap, balaclava, headband, or helmet liner. With your design printed in full color, they’ll generate awareness of your brand wherever they’re worn.
Banners & Flags
Flags and banners are effective in drawing attention to your event stand. They can be printed in full colour for stunning visual results of your design. You’ll have plenty of room to show off your logo, imagery, message or information about your products and services. Our vinyl banners are safe for rainy weather conditions.
Order Your Summer Branded Merchandise With Branded Promo
Concerts, festivals and sports events are prime time for outdoor advertising in the summer. By handing out products like bandanas and sunglasses printed with your logo, you can reach a large audience and leave a lasting impression. Don’t miss out on this fantastic opportunity! Request a quote today, and our expert team will help you select and customize the perfect summer promotional products.